Fortress is a retail brand of A.S. Watson Group. A.S. Watson Group is now the world's largest international health and beauty retailer, operating 12 brands in 28 markets with a total of more than 16,000 stores and employing more than 130,000 people worldwide.



With a revenue of US$22 billion in FY2022, the Group serves more than 5.5 billion customers annually through our O+O platform, bringing them a technology-enabled offline and online shopping experience. Founded in 1975 as a small electrical appliance shop at the Fortress Hill HK Electric Electricity Payment Centre, Fortress has built a reputation for providing quality products and attentive service to its customers. Fortress is now one of the retail businesses of A.S.

Watson Group, with about 70 stores in Hong Kong and Macau and more than 1,000 employees. As a leader in the retail market of electronics and home appliances, Fortress is committed to continuous innovation to bring customers a seamless O+O (offline and online) shopping experience, providing comprehensive solutions with new technologies.

Fortress has also launched a variety of product concept zones to meet customers' pursuit of lifestyle, including TechLife Smart Play Trendy Goods Concept Store, Premium Living Diversified Luxury Home Appliances Zone, GameZ E-sports Product Experience Zone, Home Auto Smart Home Zone, Beauty Lab High-end E-Beauty Zone, and 3 Hong Kong@Fortress Shop-in-Shop, which provides comprehensive telecommunications services.

 In addition, Fortress has also set up a Pro-Team to provide customers with professional after-sales support services, so as to take care of customers' smart living needs throughout the shopping journey and build a better life together.

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